Posts tagged Authentic marketing
This Is Why: Heart for Winter Haven

Transforming and impacting our city is a collective initiative, where everyone has to buy in. We have to resolve to make a difference in our community together. So, the question we must all ask ourselves is, “How can we care and love on our city in a way that people feel it and want to be a part of it?”

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This Is Why: Ethos Roasters

“I wish people would copy us. Please copy us.” In a world of patents and trade secrets, a small craft roastery in Lakeland Florida set out to be an open-handed example of how to make a difference in the lives of small coffee farmers and coffee consumers around the world.

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